I’m still reading Kaushik, though he’s been invaluable to dip in and out of to read up on subjects. We freecycled a lot of books recently from work as part of our clear out to move upstairs, and this book singularly replaced all the ones in the collection. It not only deals with commerce, it discusses SEO for blogs amongst other things which was different to other books.
Yes, it was cursed with being a little behind with things because of publishing and the time it takes to write books (hence my supreme lack of purchasing IT course books during my final years at university, because they got out of date so quickly for their expense). It not only discusses the previous version of Google Analytics, but Overture and other enterprise implementations that I’ve not met yet – GA does the job for us, and our previous stats provider which Microsoft bought and terminated isn’t a patch on it.
I wouldn’t go as far as saying you couldn’t find the information in this publication elsewhere – it has revised a fair deal for me and can sometimes be heavy going. However, because I dip in and out of it as I need or have time for, its a little more manageable in smaller chunks.
Recommend it for someone with a basic knowledge in the stats, who wants to take it further than visits and top pages, or a non IT person who has business knowledge instead and wants to get a grip on it for their company. I wouldn’t recommend it for a beginner, there are plenty of web resources for that.
Read in an hour or so (hah, that’s what education does, makes you into a skim reader) the book was written on the cusp of the iphone’s entrance to the marketplace. Moll is a very respected writer in the field, and I picked the book out because of this – and because the marketplace was full of books due to be published, or with little reviews or discussion on them, which makes me weary.
The most useful thing Moll does is discuss the different tactics one can take with making a website web compatible and their drawbacks – from leaving it and hoping it will just render, to the lack of support for mobile specific stylesheets, maintaining a second set of html or sniffing. He highlights even further how many different and non standard browsers there are.
The book left me feeling even more confused on where to start with mobile sites! Then, I drew out a diagram of the different techniques to more accurately weigh out the pros and cons while summarising it to colleagues. We all had differening experiences of web browsing on phones, and indeed in the past month, I’ve upgraded to the same handset as a colleague (see previous Katigori entry), while another has a jailbreak iphone and a third an android OS phone. The last two can connect to a local wireless network, support much more rich content.
We were amused when comparing the supported content of a colleague’s personal DJing website on each of the phones. Mine refused to display at all, and the other two did, with varying success. Incidentally, the site’s not complete yet.