I am toying about putting together content for a comic, yet lessons learnt article. So this is a bullet list of ideas for an article entitled “How to Exterminate Customers”.
Any ideas of what to add are welcomed.
- Inconsistent site structure.
Yeah, the home page link was there a minute ago, but its over there now.
- Broken site
Broken images, broken links, designed for IE4, huge error messages, crashes your browser
- Slow to load
You could have a cup of tea before this loads.
- Low quality photos
Images of products that are itty bitty small and really don’t help or detract from the product
- Excessive adverts
Google ads plastered left right and center, and worst of all, inline with the content. Particularly bad when you’re in the checkout.
- Using a tiiiiiiiny font
Where’s my magnifying glass?
- Using horrible colours
Red text on green, or on very stripy background anyone?
- Out of date, incorrect advice or information
Bad advice is worse than no advice?
- Flash loading screens
Where’s the skip…
- Breaking content into lots of needless pages
Just let me read the article, don’t split it into lots of two paragraph pages so I have to keep clicking
- Only works in one browser
So I want to book my cinema tickets… in firefox. What do you mean I have to use Internet Explorer?!
- Using massive forms
I don’t want to tell you my life story, all I wanted was to register with an email and password.
- Don’t display contact details
I want to phone you, where’s your number, where’s your email?!
- Sending Spam
I just wanted to use your site, you made me log in to use the forum, now what is all this SPAM you are sending me?!
- Large blocks of copy
Paragraphs, quotes, formatting
- Bad spelling
American spellings exempt, but if you can’t spell your company name, you fail.
What puts you off from using a site, or shopping on it?